Disaronno Velvet & The Busker in Times Square – New York

When people think of the Big Apple the image that most promptly comes to mind is surely an iconic one: Times Square and the immense electronic billboards overlooking it. All this year, none other than New York’s big lumiwalls will be setting the stage for Illva Saronno’s lead brands. As in the case of the best movie trailers, this news offers an advance hint of our company’s increasing visibility also in the U.S.A. The calendar of releases began in December 2021 with Disaronno Velvet and The Busker visuals. Now all we can do is wait to see the impact other excellent products in our portfolio will be making in Times Square. Coming soon…

Disaronno and Tia Maria at the Ice Hotel in Canada: a unique international partnership

For the second consecutive year, Disaronno and Tia Maria have partnered with the exclusive Hôtel de Glace in Quebec City. With its majestic snow arches, crystal clear ice sculptures and beautiful rooms, this hotel which opened in 2001 offers its guests a one-of-a-kind winter experience. Unique in North America, the Hôtel de Glace transforms itself year after year on the basis of very precise design concepts.
The theme for 2022 centers on travels around the world. Disaronno and Tia Maria chose to key into this theme by recreating a vision of Italy through the graphic design and general restyling of the Ice Bar, which will also serve a variety of Disaronno and Tia Maria cocktails. Along with the Disaronno and Tia Maria logos on its crystalline walls, the bar features the Disaronno magnums set directly into the ice – all for very much of high-impact scenographic effect.

On the whole, the Hôtel de Glace presents a stunning not-to-miss spectacle that year after year attracts thousands of visitors not only from Canada but from across the globe, thus providing the Illva Saronno brands with a truly unique type of visibility.

Disaronno a Le Perchoir Porte de Versailles a Parigi

With two respectively all Disaronno Originale and all Disaronno Velvet chalets, from January 7 to March 31 the brand led the scene at the Le Perchoir Porte De Versaille outlet in Paris. Making the most of a special cocktail menu that included new drinks created expressly for the occasion, all during the period it offered tastings of, among other, the Disaronno Sour, the Disaronno Fizz and Disaronno Velvet On the Rocks.
According to initial feedback, Disaronno’s presence at the outlet attracted a lot of attention, meeting with great success among the public both for the chalets per se and for the enticing cocktails on offer.

Disaronno showcases the Dolcevita at LaFayette Gourmet in Paris

Disaronno’s presence at the Les Galeries Lafayette Gourmet event in Paris this past February 1 to 28 had mostly a Saint Valentine’s Day theme: in particular, it spotlighted the Disaronno Originale, Disaronno Velvet and Mini I LOVE YOU products, which thus won much off the shelf attention for the entire month. So Paris too had the chance to fall in love with the iconic style of the Italian DolceVita, Made in Italy the unmistakable Disaronno way.

DISARONNO FOR COVA: A UNIQUE OCCASION IN PARIS

This April the Cova pastry shop in Paris is offering Disaronno a high visibility in-store opportunity: a unique showcase event that captures our brand’s DolceVita mood to perfection. Heightening the impact of both communication and product are two cocktails, Disaronno Originale and Disaronno Velvet ones respectively, placed on all tables. Then to complete the festive April holiday spirit, Cova Easter Eggs with mini Disaronno Originale and Disaronno Velvet bottles inside were sent to journalists and influencers in the way of an invitation to reserve a table at Cova. There they will sample a Disaronno drink and so discover the liqueur’s inimitable character in person.